by Manya Chylinski | Sep 5, 2014 | Uncategorized
Brands that control consumer education portals in their industry have a huge advantage over their competitors—if they control the education, they control the conversation. Research shows, for example, that customers who are provided with the right educational tools...
by Manya Chylinski | Jul 11, 2014 | Uncategorized
Many brands realize that consumer education is a powerful way to attract and serve their customers. And given the latest research on the clear benefits of educating consumers, the competition to deliver the best experiences is heating up. No company wants to wake up...
by Manya Chylinski | Jun 12, 2014 | Uncategorized
As legendary retailer Sy Syms said in 1974, “An educated consumer is our best customer.” That is still true today—education is one of the most effective ways to engage customers and build brand loyalty. Yet despite having a goal of teaching and enlightening the...
by Manya Chylinski | May 9, 2014 | Uncategorized
It seems like Rapid7, the Boston-based IT security company, likes to do webinars. On their website, they have a healthy archive of webinars on IT security–from the latest phishing trends to security for mobile apps to deception based attacks. (What is the...
by Manya Chylinski | May 1, 2014 | Uncategorized
Two things I appreciate in B2B content marketing: a checklist and easily accessible content. Of course, there are many more things that I appreciate, but here I chose two thing relevant to the content under discussion: How Prepared is Your Business if Disaster...
by Manya Chylinski | Apr 24, 2014 | Uncategorized
The InsideCXM blog from customer experience management company SDL is pretty cool. It’s a site for experts in the customer experience management community to share insights and be a trusted resource. From the content I’ve reviewed, it looks like they are...
