by Manya Chylinski | Dec 5, 2013 | Uncategorized
A video about IT security has got to be hard sell, right? But this Big Ideas video from IT hardware company EMC is pretty compelling. You can believe me when I say this…because I’m not a big fan of B2B videos. And also not a fan of online videos in...
by Manya Chylinski | Nov 14, 2013 | Uncategorized
Am I blue? That is a great question to ask if you are financial brand. Thanks to this blog post from Kurtosys, financial services software company, we now know why B2B financial services companies (and probably lots of other types of B2B companies) should be asking...
by Manya Chylinski | Nov 8, 2013 | Uncategorized
For those of you in corporate IT, does it feel like Chicken Little is frequently on the loose and running around your department? It seems like there are so many stories about how IT is failing the organization. Or perhaps I just don’t read many of the good...
by Manya Chylinski | Nov 1, 2013 | Uncategorized
Network security company Arbor Networks has quite a task: “…working with the world’s most demanding network operators to help them understand, identify and mitigate network-based threats to their businesses.” (BTW, this is a nicely worded and clear...
by Manya Chylinski | Oct 24, 2013 | Uncategorized
Workforce management software and services company Kronos knows its way around a case study–as illustrated in the case highlighted here. A B2B audience is a curious thing…on one hand, we want things in short, digestible bits because of the pile of other...
