by Manya Chylinski | Dec 26, 2018 | b2b content marketing, content marketing
The end of the year is a good time to find out what experts think the coming year will bring. So, what did content marketing experts predict for 2018? And was it true for you this year? Video Video was predicted to gain ground and grow in importance, as Neil Patel...
by Manya Chylinski | Dec 5, 2018 | content marketing, video content
As you may know, I’m a fan of the written word. Both a producer and consumer. The biggest turn-off for me when looking for content in general is to find a video. (Unless I’m specifically looking for a video, like I did recently to figure out how to replace my back...
by Manya Chylinski | Nov 29, 2018 | b2b content marketing, market research
According to Content Marketing Institute’s B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America, only 37% of B2B businesses are using research reports as part of their content marketing strategy, well below the type of content in the standard...
by Manya Chylinski | Nov 13, 2018 | b2b content marketing, storytelling
Storytelling is one of the current buzzwords in content marketing. Your brand story. Using data to tell your story. Customers sharing their stories. It’s a trend I like, both as a content creator and consumer (of goods and stories). I like how these three articles...
by Manya Chylinski | Sep 5, 2014 | Uncategorized
Brands that control consumer education portals in their industry have a huge advantage over their competitors—if they control the education, they control the conversation. Research shows, for example, that customers who are provided with the right educational tools...
