Not just another B2B content marketing blog
There is a lot of content about content out there–why content marketing is good, how to do it, how not to do it, in sometimes excruciating detail. Don’t get me wrong…I read and appreciate a lot of this type of content. It is definitely useful in measured doses. How else will we marketers learn about trends and best practices?
But sometimes it feels a little too meta. And a little repetitive, as we each look for new ways to say many of the very same things.
So…rather than talk about content marketing, I will show you B2B content marketing.
Herewith you will find examples of content I like or don’t like, what I think works or doesn’t work with the content, and why. To provide insight for B2B marketers who are creating their own content. And give a shout-out to B2B marketers who are doing a good job.
Opinions are mine and mine alone, unless those opinions are found in direct quotes or guest posts. Then I take responsibility for publishing them but not for holding those thoughts as my own.
Let the content marketing begin…