The process of buying…
Thursday, July 15th, 2010The 3 basic stages before buying a product or service:
1. Do I have a problem?
The goal of content marketing at this point is to share materials that educate your customers about the issue or problem, including the consequences of ignoring it.
2. If I do have a problem, what solutions are out there to help me solve it?
This is when your content needs to provide details about the features and benefits of your product/service, so your customers can figure out what the differences are between offerings and why yours might be best.
3. Is this the right solution for me?
This is when your marketing materials should discuss things like the return on investment in your solution and any additional information (like service and support options) to help customers evaluate your product and compare against any competitors.
