Marketing ideas…
Thursday, February 25th, 2010Straight Talk with Nigel Hollis
Thoughts on marketing, branding, and communications from the folks at market research agency Millward Brown. Good stuff.
Straight Talk with Nigel Hollis
Thoughts on marketing, branding, and communications from the folks at market research agency Millward Brown. Good stuff.
One thing I love about January–predicting trends.
The top three marketing trends from my perspective:
A few other predictions to check out:
The teens are being touted as the decade of the mobile device and all the marketing and media that go along with them.
According to CTIA, 89% of the US population own cell phones. Only about 16% (predicted to be 37% by 2014) of those are smartphones–ready for all this marketing and media to arrive. That number is predicted to be 37% by 2014, but even that will be only about a third of the population.
I don’t fundamentally disagree that things are going mobile; and I know other parts of the world are more mobile and have more smartphone than we do. I just worry about those who don’t have or can’t afford smartphones.
Will other forms of marketing and media suffer with the focus on mobility?
There are all sorts of things on my to-do list. Many of which I actively avoid. Sound familiar?
Here’s a great model from Robert Middleton’s More Clients Blog on prioritizing projects and time.
A couple items from my Don’t Like to Do and Avoid column:
I’m looking forward to some rejiggering and delegating in the new year!
From the post Marketing Tip of the Day: Never Say “Very” by Dave Kellogg
That’s all very, very true, n’est-ce pas?
Me and my business?
It can be scary to ask people to share what they think about us or our business. But testimonials from clients are one of the best ways to help prospects understand how you can help them. And, if you ask the right questions, they can also help improve your business. It’s a win-win.
Some questions to ask your clients: