On Words and Business

If you’ve ever wondered how would make use of blogs during an emergency, you could do much worse than to follow the lead of the University of Missouri Rolla. In the initial phases of a bomb scare and subsequent arrest of a student, the university simply monitored the blogosphere, adding just one comment for clarification. Later, they used a university blog to help direct visitors to the official news site, where they would find the most up-to-date and accurate information.

Interesting example of how to deal with a crisis and quell rumors in these days of instant communications.

Visit this web marketing/PR blog for higher ed to learn a bit more about the story: Collegewebeditor.com