Just finished reading this very interesting book Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah Goldstein, Steve Martin, and Robert Cialdini.
It’s a quick read and enjoyable. One of my favorite chapters was on naming things (products, services, projects). Look for the story on Dennis the dentist (or demolition worker).
50 years old today!
Happy birthday to Noah Webster the American lexicographer born on this day in 1758.
When you think of dictionaries, you think Webster.
Unless you’re a reference book wonk like me. In which case you also think of Samuel Johnson. But today isn’t his birthday.
As a lover of books, it pains me to write in a book. I had to do it when I worked in publishing (to note changes and updates for subsequent editions), but other than that and a brief time in college when I thought highlighting text would help me study, I’ve never been able to do it.
Books are precious to me and within the past two weeks, I’ve broken the spines of two books I’ve been using a lot for reference. This is simply evidence of both love and importance to me, but still painful.
What do you hate to see done to a book?
There are at least 30 books in a pile in my living room, new to me but still unread.
Yet, I’ve gone back to my paperback bookshelf and started rereading all my Dick Francis books. I was introduced to the books of Francis, a former steeplechase jockey, in high school. And I’ve read almost every one of his books (about 30 of them, incidentally) at least twice.
Everything I know about steeplechasing and horses I learned from his books.
Reading his work is like visiting a trusted old friend. Perhaps that’s why they’ve bumped other books temporarily off my reading list.
A book about “ordinary people who integrate their life, work, and purpose through distinctively entrepreneurial behavior…”
I’m putting it on the top of my priority list. Although, to repeat something I heard recently, right now my priority list is all top, with nothin’ under it.
If you’ve read the book, let me know your thoughts…