The written word…
Why is business writing often dull? The what and who of any business is communicated via the written word, so maybe it’s time to be interesting about it.
In What’s Your Point? Jason Fried gives a few examples of exceptions to the rule, and some hints about what makes good business writing good.
- Be original
- Care about how your product or service is described
- Use buzzwords and jargon sparingly if you must use them at all
- Let the business’s personality shine through
- Tell an original story