This is very, very (very) important…
From the post Marketing Tip of the Day: Never Say “Very” by Dave Kellogg
- It makes your writing seem like puffery
- It transfers the meaning away from the very thing you are trying to highlight
- It may lead to unsupported or illogical claims
- It can overposition your product or service
That’s all very, very true, n’est-ce pas?