Creating a social media strategy…
Tuesday, August 4th, 2009In looking for information about how to set create a social media strategy, I found this great entry on Beth’s Blog: Creating your organization’s social media strategy map.
The target market is non-profits but I think it works for any business, especially small businesses with limited resources.
The highlights:
- Identify objectives
- Identify the audience
- Integrate
- Culture change
- Capacity
- Tactics and tools
- Measurement
- Experiment