Archive for the ‘’ Category

Becoming a better writer…

Tuesday, August 25th, 2009

No matter who you are or what your job title says, this list from Copyblogger will help you become a better writer.

My favorites:

3. Accept all forms of criticism and learn to grow from it.

6. Outline. And then write to that outline.

61. Break out of your comfort zone.

What I want to work on:

24. Listen to how people talk.

58. Map out a writing schedule for your project and stick to it.

Marketing interactively…

Thursday, August 20th, 2009

Check out the Adverblog–trends in interactive marketing and advertising.

Watching them really gets the creative juices flowing!

Business book reviews…

Tuesday, August 18th, 2009

This is a great place to get the scoop on business books: Top Shelf Reading Picks

There are too many good ones out there to choose your next one without some guidance.

Making the big sale…

Thursday, August 13th, 2009

Great blog, new to me: Selling to Big Companies.

It’s chock-full of great advice on how to play with the big kids–whether you’re a small business or a big one.

Here’s some info on how to make sure your cold call goes to a warm prospect.

The tragedy of hyperbole…

Tuesday, August 11th, 2009

Looking for the greatest thing since sliced bread, the world’s largest something-or-other, or the performance of a lifetime? You can find these and more pretty much anywhere you look these days.

But if everything is the largest, first, most amazing, or the experience of a lifetime, doesn’t that neutralize the power of all these things? And if so many things are the best, fastest, most significant, or the event of our age, how do we know when we come across something truly unique or experience something truly impressive?

Even if we did know it when we found it, what words could we use to describe such a thing? So many superlatives are already in use to describe things that are not truly excellent, the highest quality, or geniunely momentous. That is the tragedy of hyperbole.* It can discount the power of the very words it aims to aggrandize.

*Thanks to professor Greenberg from the Teaching Company for this phrase. It’s my new fave.

As print slowly dwindles…

Thursday, August 6th, 2009

Here’s an interesting blog: Newspaper Death Watch.

As newspapers go, so goes the world of print media. Although…I’m much more of a magazine person. (Just ask my mail carrier.)

I still believe there’s a role for print media–especially books and magazines. And I freely admit to my antediluvian beliefs in this regard. I’ll be sad, for many reasons, if they’re proven incorrect.