Looking for the greatest thing since sliced bread, the world’s largest something-or-other, or the performance of a lifetime? You can find these and more pretty much anywhere you look these days.
But if everything is the largest, first, most amazing, or the experience of a lifetime, doesn’t that neutralize the power of all these things? And if so many things are the best, fastest, most significant, or the event of our age, how do we know when we come across something truly unique or experience something truly impressive?
Even if we did know it when we found it, what words could we use to describe such a thing? So many superlatives are already in use to describe things that are not truly excellent, the highest quality, or geniunely momentous. That is the tragedy of hyperbole.* It can discount the power of the very words it aims to aggrandize.
*Thanks to professor Greenberg from the Teaching Company for this phrase. It’s my new fave.