On Words and Business

Just finished reading this very interesting book Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah Goldstein, Steve Martin, and Robert Cialdini.

It’s a quick read and enjoyable. One of my favorite chapters was on naming things (products, services, projects). Look for the story on Dennis the dentist (or demolition worker).

This entry was posted on Thursday, July 30th, 2009 at 10:26 am and is filed under books. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.