Miss Communication…
Have you ever had one of these moments…
You’re talking to a client or a prospect and you toss out an example or a throwaway remark. Something, anyway, that doesn’t have much relevance to the main point, but you added to put a little color into the conversation. And that’s the thing they hear and glom onto and want to question you about and get details or clarification.
Sometimes a new direction for the conversation is perfectly acceptable. But sometimes that little sidetrack just mucks up the works. Especially if the client misunderstood what you said.
My natural inclination is to correct the misunderstanding and move the conversation back on track. But that’s not always the best response.
What do you do when a client or prospect focuses on the “wrong” part of what you said? How do you deal with that type of misunderstanding? How do you bring the conversation back?