Are we out of ad space?
A while back the incredible, edible egg was transformed into an ad delivery vehicle.
Now ads are coming to a watermelon near you (if you live in the Southeast or Midwest).
Creative? Yes.
But is this a self-fulfilling prophecy?
People ignore ads because they are inundated with them in all sorts of places, some new and unexpected. So advertisers place ads in ever more new and unexpected places.
There’s a logical end to this progression, right?