The year draws to a close
Time for people to start waxing poetic about the year that is almost over.
MediaPost’s Search Insider jumped in early with this review of whether last year’s predictions for this year (in the space of online search marketing) came true. And asks the key questions: was 2007 the year of the online video, mobile marketing, and behavioral targeting? The answer is the same for all three–yes and no.
My request for 2008–Let’s stop looking for new or unusual places to plant marketing and advertising messages. The more places the industry finds to put ‘em, the less attention consumers pay to them anywhere they may be. And please, please…drop the idea of mobile marketing.
In the coming weeks, look for my predictions for next year in the marketing and content space.
What are yours?