Stringing words together

Bill McCloskey has shared some interesting thoughts on written communication: The Pyschology of Words

Writing is something most of us do to some degree every day, whether or not that’s our job title. So think about it…that means it really is all about the words you choose to use. To make an impact, it’s important to put some thought into what you say.

Growing up, my parents admonished me: It’s not what you say, it’s how you say it. It’s true that it’s how you say it, but it’s also true that it is what you say.

And, as Frank Lutz reminds us, it’s also what people hear.

Happy writing!

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