Tell me a story
We all like to hear stories. They’re the best part of hearing about a friend’s vacation or date. They’re why we enjoy movies and some of us still enjoy scripted t.v. shows. It’s why we read novels and mysteries and romance.
So is this something you should consider for your marketing and branding? Absolutely! A good story draws in listeners, makes them want to know more, keeps their interest. So why wouldn’t you want to do that for your brand?
Check out this MarketingProfs riff on P&G and Mr. Whipple and the lost art of telling the story.