On Words and Business

Thanks to the advertising agency who came up with this idea for Zappos, the online shoe store: ads for Zappos in the bottom of the bins at airport security check points. Now…I can be just as flummoxed and annoyed with ads filling every available space as the next person. But I also can appreciate a creative spin on the idea. And, let’s face it, this is truly targeting a market.

Now, if the TSA could only get it consistent across airports–shoes in or out of those bins?

This entry was posted on Tuesday, July 31st, 2007 at 8:26 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.