Long copy
Long copy. Short copy. Diminishing attention spans. Need for detailed information.
It can be hard to balance it. After all, something that I may need details about might be something that you already know everything about. You just want the bullet points. I want the depth. Isn’t that the beauty of the internet–its layers, pages, linking, its interconnectivity?
I’m not against long copy. Just against needless long copy. Here’s a nice perspective, from Michael Fortin’s blog.