Time to read?
With overstuffed inboxes like we all have today, the subject line of your email is important. So are any other headings and the first two lines of your text. That’s as far as I get when trying to decide if an email is relevant. If the subject line causes me to open it up, it only takes me a few seconds (the 10 second rule) to scan the content and make a decision–keep reading or move on.
We all find time to read something relevant. Are your customers finding your content relevant?