My bad…
Okay…one of the first rules of copywriting is: grab ‘em with winning headlines. Entire chapters in books and many blog entries are devoted to this topic. It is drilled into writers’ heads, and I believe it is true, that headlines (and email subject lines) can be the only shot at grabbing the attention of a busy customer, prospect, or reader.
So you can imagine my dismay to realize that I posted my last blog entry sans headline–All things Bing. It has a headline now, probably too late to matter, though. I missed my one shot, and made my readers take a guess that they’d be interested in what I had to say in that last entry.
I hope some of you read it anyway, and visited the Bing blog. He is really worth it.