Pinpointing customer desires
We should all be so lucky as Netflix, and other services like it. By getting customers to rate likes and dislikes, they know exactly what we want and don’t want.
At first, I was concerned that as the number of movies I rated went up, the number of movies Netflix recommended for me went down. More choice is always better, right? Until I realized the beauty of the system. While the number of recommendations decreased, their relevance to what I like increased. And let’s face it, 209 movies will still take quite a while to watch.
If only this model could be co-opted for the rest of us so easily. Or is there a way for marketers and communicators to do this, and I just don’t know about it?