On Words and Business

Why does blogging work in the corporate world?

After all, a blog is an online diary and, until recently, keeping a diary has been mostly a personal indulgence. The concept of a corporate diary is unusual in history.

So how does it work for the corporate world? Or maybe the proper question is…does it work?

I’m looking forward to cracking open a copy of Strategies and Tools for Corporate Blogging by John Cass. I wonder if the answer is in there.

This entry was posted on Thursday, May 17th, 2007 at 8:33 am and is filed under blogs. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.