Have you never been mellow?
Do you ever just get tired of all the information flowing your way? Or flowing past you? An unending stream of words, video, audio. It arrives on paper, over the airwaves, as bytes in your computer. And even if you’re very good at filtering, turning things off, and ignoring beeps, buzzes, and papers flying across your desk, it can still be a bit much.
So, I ask you, is there still room for long-form direct mail pieces, email, or landing pages? What is the balance between pandering to those who only want easily digested bits and acknowledging that many intelligent and even well-read people lack the time and patience to stay engaged with your message for very long? How much information is enough, and then too much, to get the point across to someone who has not yet committed to you or your message?