On Words and Business

Capital letters, “bolding,” and Quotation Marks used to highlight something “Important” the writer is trying to “convey.”

If something is a “proper” noun, then it can be capitalized. If It is truly a Quotation, from a Famous Person, for example, then by all means use the marks. And if it Truly is a new or “important” point, please feel free to put it in Bold Lettering.

But when Words are just “capitalized,” or bolded indiscriminately, or put in Quotation Marks just to Stand Out, it “detracts” from the Message.

Just Something to “think” about when communicating with your customers.